You are a fantastic, talented therapist. Any individual looking for therapy would be lucky to find a match with you, but are you making it easy on them to find you? Having a great website and a strong online presence helps you connect with more patients and allow you to make a greater impact. Here are 6 marketing tips you can use to improve your web presence and boost your marketing strategy according to the American Psychology Association’s magazine, Good Practice (winter 2020 issue)
Tech Entrepreneurs Helping Health Entrepreneurs
Patient Attraction and Marketing
Patients have several types of recurring treatments: Bi-annual teeth cleaning, annual physical, eye exams, etcetera. These are typically booked long-term, far in advance; hence, very easy to forget and book over. No one to blame here. From the practice's perspective, they're also too busy with other urgent tasks and current patients to manually call and remind old patients it's time to book that followup.
At any practice, the phone is buzzing all day with patients' requests. If a patient calls to check on their prescription, the front desk must give them an individualized, appropriate answer. This interaction simply cannot be avoided or automated. But what about appointment request phone calls...?
At Nimblr.ai we believe that easy communication between patients and medical office staff is vital to both parties to obtain best results. Our guest blogger, Lorena Santibañez, tells us about her experiences with reminders and appointments scheduling, as a busy, working Mom.
Are you wondering how to integrate technology into your practice?
Here’s a fun fact: 80 percent of healthcare professionals use smart phones. Most of them use texting as a means to stay connected with their patients, as well as confirm, and cancel appointments.