Patients Won't Forget Their Recurring Appointments
Patients have several types of recurring treatments: Bi-annual teeth cleaning, annual physical, eye exams, etcetera. These are typically booked long-term, far in advance; hence, very easy to forget and book over. No one to blame here. From the practice's perspective, they're also too busy with other urgent tasks and current patients to manually call and remind old patients it's time to book that followup.